Your Entire

Retention

Department

One Flat Fee

Get a strategist, copywriter, designer, and email tech who work like your in-house team—without the hiring, training, or payroll headaches. We make retention simple, scalable, and profitable.

Work With Us

Always Available

$80M+ in Email Revenue Generated

9+ Figure DTC Brands

Trusted by DTC Brands That Refuse to Compromise

Tired of Email Agencies
That Underdeliver & Overpromise?...

Problem 1

Overattribution & Vanity Metrics

Your dashboard says email drives 20% of revenue. But when you pause campaigns? Revenue barely drops. You’re making decisions based on misleading data.

Problem 2

Poor Deliverability

Open rates are declining. Emails are landing in spam. Your agency blames “the algorithm” and plays it safe — while your revenue stagnates.

Problem 3

Agencies That Go MIA

Need an emergency change? Good luck. Most agencies treat you like account #47: slow responses, missed deadlines, zero ownership.

Problem 4

Stagnant Revenue

You’re sending emails. They’re getting opens. But revenue isn’t growing. Your agency can’t (or won’t) explain why.

...You Need a Retention Team That’s Always Available— And Always Optimizing

MailerProfit isn’t your typical email agency — we’re your entire retention department. You get a senior strategist, copywriter, designer, and email tech working as a direct extension of your team.

Aggressive testing even during deliverability recovery

Real metrics that reflect true performance — not inflated attribution

Always available for emergency changes (not account #47)

Copy-led strategy that educates, entertains, and converts

Flat-fee pricing with commissions
costing less than hiring one senior marketer

We treat your account like we have a personal stake in it — because your success is our success

See How We're Different

Aggressive testing even during deliverability recovery

Real metrics that reflect true performance — not inflated attribution

Always available for emergency changes (not account #47)

Copy-led strategy that educates, entertains, and converts

Flat-fee pricing with commissions
costing less than hiring one senior marketer

We treat your account like we have a personal stake in it — because your success is our success

See How We're Different

Why MailerProfit

Why 8, 9, and even 10 Figure Brands
Choose MailerProfit

Copy-Led Strategy (Not Tech-First)

We lead with words that educate, entertain, and convert— then optimize delivery. Our copy slides through ESPs and lands in the inbox while driving real revenue. No generic templates. No AI slop. Just strategic messaging that resonates.

Feels Like In-House (But Better)

Clients assume we have fewer accounts than we do. That's because we treat your brand like we have a personal stake in it. Always available for emergency changes. Responsive like your own team. Expert like an agency with 25+ years of combined experience.

Aggressive Testing (Even During Recovery)

We don't play it safe. While other agencies pause during deliverability recovery, we stay aggressive—testing, learning, and optimizing. No guessing. No stagnation. Just relentless improvement.

Real Metrics, Not Vanity Numbers

We fix overattribution and misleading metrics. You'll see actual deliverability improvements, engaged customers, and revenue growth that compounds—not inflated open rates that mean nothing.

Entire Retention Department. One Flat Fee.

Get a strategist, copywriter, designer, and email tech for less than filling one senior role in-house. We handle project management, strategy, execution, and optimization. Full retention department in your pocket.

See Our Results

proof metrics

Results That Matter

80M+

DOLLARS

Email Revenue Generated for DTC Brands

25+

YEARS

Combined Team Experience per Brand Pod

Partners with established DTC brands to elevate retention, drive meaningful revenue, and grow with speed and precision

BRANDS

WE PARTNER WITH

Established DTC Brands Ready to Grow

0 DAYS

Emergency Response — We Move Fast When You Need Us

CASE STUDIES

Real Brands. Real Results.

Beauty

Peak Performance: $27K monthly
Total Generated: $84K+
Attribution: 9.26% → 21.49%
List Growth: 67K → 84K subscribers

Result

How We Generated $14.4M Using "Insane" Email Marketing Strategies

From $80K to $1.2M monthly through email alone - without burning the list

The Numbers You Care About

Starting Revenue: $80K/month
Peak Revenue: $1.2M in a single month
Current: Consistently $800K+/month
Total Generated: $14.4M
List Growth: 100K → 2.4M subscribers
Klaviyo Attribution: 2% → 14% of total revenue

‍

Before

$80,557/month

16 months with MAILERPROFIT

After

$1,232,842/month

How We Generated $14.4M Using "Insane" Email Marketing Strategies

From $80K to $1.2M monthly through email alone - without burning the list

The Numbers You Care About

Before Us Revenue: $70K/month
Peak Revenue: $1.2M in a single month
Current: Consistently $800K+/month
Total Generated: $14.4M
List Growth: 100K → 2.4M subscribers
Klaviyo Attribution: 2% → 14% of total revenue

‍

How We Broke Every "Rule" in Email Marketing

‍

1. Aggressive Email Frequency

Everyone said we'd burn the list. We didn't listen. Instead:

Scaled to 70+ campaigns per month
Maintained 45%+ open rates
Kept spam rates under 0.08%
Actually IMPROVED deliverability while scaling

2. The 50/50 Strategy

Mixed plain text and designed emails:

Plain text for direct response and quick offers
Designed emails for brand building
Result: Higher inbox placement and better engagement
Some plain text emails outperformed designed ones by 2-3x

3. Campaign-Specific Landing Pages

Instead of boring collection pages:

Created dedicated sales pages for email campaigns
Example: Roll-On product launch - $50K+ from a 3-email sequence
Used email wins to identify cold traffic opportunities
Tested angles before scaling to paid traffic

‍

4. Surgical Segmentation

We got specific with who we talked to:

Segmented by product interest
Separated buyers vs. non-buyers
Created VIP segments for special offers
Result: "Balance problems?" angle consistently hits $17K per send

The Revenue Explosion

‍

Watch how the numbers scaled:

Q1 2023: $370K ($123K monthly avg)
Q4 2023: $2.4M ($804K monthly avg)
Q1 2024: $3.1M ($1M+ monthly avg)

The Revenue Explosion

‍

Watch how the numbers scaled:

Q1 2023: $370K ($123K monthly avg)
Q4 2023: $2.4M ($804K monthly avg)
Q1 2024: $3.1M ($1M+ monthly avg)

Best Performing Campaigns

Christmas Campaign: $28,184 (December 2023)
Compression Socks: $15-20K per campaign
"Balance Problems?" angle: $17K+ consistently
Roll-On Series: $50K+ (3-email sequence)

Flow Revenue (The Real Money Maker)

Checkout Flow: 4-5% conversion rate
Newsletter Flow: $3+ revenue per subscriber
Winback Flow: Peaked at $105K monthly
Overall: Flows = 60% of total revenue

What Made This Work

‍

1. Direct Response Principles

Tested offers aggressively
Used proven sales psychology
Created urgency without burning trust

2. Technical Excellence

45%+ open rates at 2.4M subscribers
Sub-0.08% spam rates
Strong deliverability management

Ready to turn your email list into a real revenue channel?

Apply to Work Together

From £220K to £1.59M Monthly in 18 Months

How aggressive email marketing transformed a health brand's revenue

The Quick Stats

Starting Point: £220K monthly
Peak Performance: £1.59M in a single month
Total Revenue: £11.85M+
List Growth: 15K → 585K subscribers
Attribution: 20% → 37% of total revenue

‍

Before

£220,717/month

18 months with MAILERPROFIT

After

£1,059,940/month

From £220K to £1.59M Monthly in 18 Months

How aggressive email marketing transformed a health brand's revenue

The Quick Stats

Starting Point: £220K monthly
Peak Performance: £1.59M in a single month
Total Revenue: £11.85M+
List Growth: 15K → 585K subscribers
Attribution: 20% → 37% of total revenue

The Game-Changing Results

When we increased email frequency, revenue jumped 170% instantly - from £220K to £603K in a single month. Let that sink in.

‍

How We Did It

‍

1. Threw Out the Old Playbook

Instead of playing it safe, we:

Increased email frequency dramatically
Built campaign-specific sales pages
Mixed plain text with designed emails
Result: Sustained £500K+ monthly revenue

2. The Numbers That Actually Matter

Open Rates: Maintained 59%+
Peak Campaign Revenue: £502,806
Black Friday Revenue: £241,273
Daily Engagement: Strong even with 2x daily sends

3. Technical Innovation

We built a system that could scale:

Advanced segmentation engine (0-100 scoring)
Purchase behavior analysis
Geographic optimization
Product category affinity tracking

4. Flow Architecture That Converts

Pre-Purchase Flows:

Browse Abandonment: 0.44% conversion rate
Added to Cart: £10K+ monthly
Site Abandonment: £8K+ monthly

Post-Purchase Flows:

Welcome Series: 1.45% conversion
Customer Win-back
Cross-sell automation
The Growth Timeline
Feb 2023: £220,717 (Starting point)
Apr 2023: £377,939 (Early growth)
Aug 2023: £361,068 (Steady state)
Dec 2023: £1,595,962 (Peak performance)

Our Testing Revealed

‍

Plain Text vs. HTML:

71% higher click rates for plain text
More personal feel
Better deliverability

Our Testing Revealed

‍

Plain Text vs. HTML:

71% higher click rates for plain text
More personal feel
Better deliverability

CTA Testing:

Single vs. Double CTAs: 294% revenue difference
Button vs. Hyperlink: 50% revenue variations
Location matters more than you think

Campaign Wins

Black Friday: £241,273
Product Launches: £83,000+ (Red Light Therapy)
Restock Campaigns: Up to £27,818 per campaign
Custom Offers: "£100 OFF Sauna" generating £147,000

What Made This Work

‍

1. Direct Response Principles

Tested aggressively
Used proven sales psychology
Created urgency without burning trust
Built campaign-specific landing pages

2. Technical Excellence

Maintained deliverability at scale
Advanced segmentation
Strong testing framework

Want to see what your brand's revenue could look like with this approach?

Apply to Work Together

From $7K → $877K Monthly While Maintaining 31.36% Average Attribution

How we turned a small supplement email program into a consistent, high-performing revenue engine.

The Numbers You Care About

Starting Point: $7.2K monthly
Peak Performance: $877K monthly
Current Revenue: $121K monthly
Total Generated: $734K+
List Growth: 2.3K → 130K subscribers
Attribution: Peaked at 24.63%

Before

$7,2K/month

15 months with MAILERPROFIT

After

$877K/month

From $7K → $877K Monthly While Maintaining 31.36% Average Attribution

How we turned a small supplement email program into a consistent, high-performing revenue engine.

The Situation

‍

-$157,130 in 90 days.

That's how much email revenue Serene Herbs lost when they left MailerProfit for another agency. Campaign revenue collapsed by 46%. Unsubscribes jumped 22%. Email's contribution to total business revenue fell from 30% to 28%.

Serene Herbs learned a six-figure lesson: not all email agencies understand the difference between list growth and revenue growth.

The Strategy (What MailerProfit Did Differently)

‍

Copy-Led Campaign Execution

We maintained aggressive campaign cadence with educational, entertaining copy that drove both engagement and revenue. Our approach balanced direct response tactics with brand-building content that kept customers excited to open emails.

‍

Deliverability-First Approach

Every campaign was written to slide through ESPs and land in the inbox. We optimized for deliverability without sacrificing conversion, maintaining healthy list engagement through strategic segmentation and send-time optimization.

‍

Testing Even During High-Volume Periods

We never pulled back on testing. While other agencies play it safe, we stayed aggressive with split testing to continuously optimize performance and find new revenue opportunities.

‍

Strategic Campaign Balance

We maintained the optimal balance between campaign and flow revenue, ensuring campaigns drove immediate revenue while flows nurtured long-term customer relationships.

The Results

Total Email Revenue: +$157,130 in MailerProfit's favor

MailerProfit (Agency A)

Total Email Revenue: $882,756
Campaign Revenue: $546,398
Flow Revenue: $336,358
Email % of Total Revenue: 30%
Unsubscribe Rate: 17,899

Replacement Agency (Agency B)

Total Email Revenue: $725,626
Campaign Revenue: $296,262
Flow Revenue: $429,364
Email % of Total Revenue: 28%
Unsubscribe Rate: 21,823

Difference

Total Email Revenue: +$157,130 (22% higher)
Campaign Revenue: +$250,136 (84% higher)
Flow Revenue: -$93,006
Email % of Total Revenue: +2 points
Unsubscribe Rate: -3,924 (healthier)

Difference

Total Email Revenue: +$157,130 (22% higher)
Campaign Revenue: +$250,136 (84% higher)
Flow Revenue: -$93,006
Email % of Total Revenue: +2 points
Unsubscribe Rate: -3,924 (healthier)

What This Means

‍

Campaign Performance Collapsed

The replacement agency generated 84% less campaign revenue—a staggering $250K drop in just 90 days. While they improved flow revenue by $93K, this couldn't compensate for the massive campaign underperformance.

‍

List Health Deteriorated

Despite the new agency bringing in 18,000 more subscribers, they also lost nearly 4,000 more to unsubscribes. MailerProfit's copy-led approach kept customers engaged and reduced churn even with fewer new signups.

‍

Email Efficiency Dropped

Under MailerProfit, email drove 30% of total business revenue. With the replacement agency, this dropped to 28%—a meaningful efficiency loss that impacts overall business health.

‍

Revenue Per Subscriber Was Higher

MailerProfit generated 22% more total email revenue with a smaller list. This demonstrates superior engagement, better deliverability, and more effective monetization of existing subscribers.

Key Takeaways

‍

Campaigns Are Critical

In fast-moving DTC brands, campaign revenue typically drives the majority of email performance. A 46% drop in campaign revenue (from $546K to $296K) is catastrophic and indicates either poor deliverability, weak creative, or overly conservative sending strategy.

‍

List Growth ≠ Revenue Growth

The replacement agency added more subscribers but generated less revenue. More isn't always better—engagement and deliverability matter more than raw list size.

‍

Copy-Led Strategy Delivers

MailerProfit's focus on educational, entertaining copy that drives action maintained customer excitement and inbox placement. Technical execution alone can't compensate for weak creative.

‍

Aggressive Testing Wins

Our willingness to test aggressively—even during busy periods—continuously optimized performance. Playing it safe leaves money on the table

"We thought we were making a strategic move. Instead, we watched our email revenue drop by $157,000 in 90 days. The difference was immediate and painful. MailerProfit's approach to campaigns and deliverability was irreplaceable."

Why This Matters

This isn't just about one client or one 90-day period. It's a pattern we see repeatedly: agencies that focus purely on technical execution or overly conservative strategies can't match the performance of a copy-led, aggressively tested approach.

‍

MailerProfit's edge:

Copy that educates and entertains while driving action
Deliverability optimization that doesn't sacrifice conversion
Aggressive testing that finds new revenue opportunities
Strategic campaign balance that maximizes total revenue
List health management that reduces churn

When you have an entire retention department that treats your account with personal investment—strategist, copywriter, designer, and email tech working in harmony—the results speak for themselves.

Ready to Stop Leaving Revenue on the Table?

If you're an 8+ figure beauty, wellness, or craft brand with an email list under 1M subscribers and a monthly budget of $5,000+, let's talk about how MailerProfit can transform your retention marketing.

Apply to Work Together

My Derma Dream: $6.4M+ Through Email While Building a Premium Brand

How we scaled from $62K to $1.5M monthly while maintaining brand equity

The Numbers You Care About

Starting Point: $62K monthly
Peak Performance: $1.5M monthly
Total Revenue: $6.4M+
List Growth: 108K → 255K subscribers
Attribution: 10% → 31% of total revenue

Before

$62,955/month

10 months with MAILERPROFIT

After

$1,506,518/month

My Derma Dream: $6.4M+ Through Email While Building a Premium Brand

How we scaled from $62K to $1.5M monthly while maintaining brand equity

The Numbers That Matter

‍

Starting Point: $62K monthly
Peak Performance: $1.5M in a single month
Total Revenue: $6.4M+
List Growth: 108K → 255K subscribers
Attribution: 10% → 31% of total revenue

The Real Story: Balancing Direct Response with Brand

‍

Everyone says you can't do both. We proved them wrong:

Peaked at $1.5M monthly revenue
Maintained premium brand positioning
Actually improved customer retention
Built sustainable, predictable revenue

How We Made It Work

‍

1. The 50/50 Approach

We mixed two types of emails:

Designed emails: Built brand equity
Plain text emails: Drove immediate sales
Result: Higher engagement AND better revenue

‍

2. Campaign Strategy That Converts

Revenue per Recipient: $0.02 → $0.29
Open Rates: 43% → 60%
Click Rates: 0.23% → 2.7%
Best Single Campaign: $77K (Black Friday)

‍

3. Flow Performance That Scales

Major Revenue Drivers:

Abandoned Cart: $1.3M total
Welcome Series: $1M total
Post-Purchase Flows: Consistent $50K+ monthly

The Month-by-Month Growth

‍

Foundation (Months 1-3):

Fixed deliverability issues
Implemented new flow architecture
Started testing campaign angles

‍

Scaling Phase (Months 4-9):

Added SMS channel ($12K first month)
Launched seasonal campaigns
Hit $207K in December

Optimization Phase (Months 10-15):

Advanced A/B testing program
Multi-channel synergy
Sustained $370K+ monthly

What We Tested (And Won With)

‍

1. Email Design Tests

Plain text vs. branded templates
Image placement and frequency
CTA variations and positioning

What We Tested (And Won With)

‍

1. Email Design Tests

Plain text vs. branded templates
Image placement and frequency
CTA variations and positioning

2. Campaign Types

Educational content
Direct sales
Brand storytelling
Customer success stories

3. Timing and Frequency

Multiple sends per day
Optimal send times
Seasonal variations

The Secret Sauce: Our Hybrid Approach

‍

Direct Response Elements:

Strong calls to action
Urgency and scarcity
Clear value propositions
Campaign-specific landing pages

Brand Building Elements:

Premium design when needed
Educational content
Customer success stories

Ready to scale your premium brand without sacrificing brand equity?

Apply to Work Together

CUPIDS: From $138K to $803K Monthly (Plus Exploding SMS Revenue)

How we turned a fragrance brand into an email & SMS powerhouse in 12 months

The Numbers You Care About

Starting Revenue: $155K monthly
Peak Performance: $803K monthly
Total Generated: $4.1M+
SMS Growth: $4.6K → $125K monthly
List Growth: 362K → 1.4M subscribers
Attribution: 3% → 12.5% of total revenue

Before

$138,249/month

12 months with MAILERPROFIT

After

$803,478/month

CUPIDS: From $138K to $803K Monthly (Plus Exploding SMS Revenue)

How we turned a fragrance brand into an email & SMS powerhouse in 12 months

The Numbers You Want to See

Starting Point: $155K monthly
Peak Performance: $803M in a single month
Total Revenue: $4.1M+
List Growth: 362K → 1.4M subscribers
Attribution: 3% → 12.5% of total revenue
SMS Growth: $4.6K → $125K monthly

The Real Story

Everyone's doing email marketing. Few are doing it right. Here's how we quadrupled revenue while scaling SMS into a six-figure channel.

‍

Month-by-Month Growth

Q1: $681K ($227K avg)
Q2: $607K ($202K avg)
Q3: $992K ($330K avg)
Q4: $1.83M ($611K avg)

How We Did It

‍

1. Campaign Innovation

Best Performers:

"B1G2" Campaign: $16,204
"3 FREE Colognes": $12,455
"Hypnosis 2.0 Launch": $31,453
Flash Sales: $15K+ average

2. The 50/50 Strategy

Mixed marketing approach:

Plain text for direct response
Designed emails for brand building
Result: 54% open rates at 1.4M subscribers

3. Flow Architecture

Top Performers:

Funnelish Cart Recovery: 1.42% conversion
Newsletter Sign-up: Consistent $85K+ months
Customers AI Checkout: $6-10K monthly
SMS: The Hidden Revenue Goldmine
Started: $4.6K monthly
Peaked: $125K monthly
Strategy: Integrated with email campaigns
Best Performers: Flash sales and limited-time offers

What Actually Worked

‍

1. Direct Response Principles

Tested offers aggressively
Created campaign-specific landing pages
Built urgency without burning trust
Mixed SMS with email for bigger wins

What Actually Worked

‍

1. Direct Response Principles

Tested offers aggressively
Created campaign-specific landing pages
Built urgency without burning trust
Mixed SMS with email for bigger wins

2. Technical Excellence

Open Rates: 45%
Click Rates: 2.7%
Conversion Rate: 0.41%
Revenue per Recipient: $0.07

3. Growth Strategy

Added 86,484 subscribers monthly
Maintained engagement while scaling
Balanced email and SMS frequency
Created predictable revenue systems

Best Performing Angles

‍

1. Flash Sales

Average $15K+ per campaign
Quick hits without brand damage
Perfect for SMS integration

2. Bundle Offers

B1G2 consistently crushed it
Higher AOV than straight discounts
Strong SMS performance

Want to see your brand hit these kinds of numbers?

Apply to Work Together

Chelsea Lab: Seamless Migration + 28% Revenue Growth Post-Migration

How we migrated from FunnelKit to Klaviyo while increasing revenue

The Numbers You Care About

Starting Revenue: £94K monthly
Current Revenue: £98K monthly
Black Friday Revenue: £39K
First SMS Revenue: £16K+
Attribution: 8.70% → 18.28%

Before

£94K/month

14 months with MAILERPROFIT

After

Executed seamless platform switch
Maintained 55.1% open rates
Generated £94K first month
Black Friday: £39K revenue

Phase 2: December

Revenue: £98K
Attribution: 12.53%
SMS Launch: £2K+
Bounce rates: 1.09% → 0.51%

‍

2. Technical Innovation

Built from scratch:

Advanced segmentation (30-day engagement window)
Click behavior analysis (365-day lookback)
VIP customer identification
Geographic optimization

‍

3. Flow Architecture

Revenue Machines:

Site Abandonment: £5,468
Checkout Recovery: £12,200
BFCM Special: £13,197
SMS Recovery: £4,305

The Technical Side

‍

1. Email Performance

Campaign Metrics:

Open Rates: Maintained 55%+
Click Rates: 1.44% → 2.19%
Revenue per Recipient: £0.15 → £0.33
Spam Rate: Down to 0.03%

2. List Performance

Growth Story:

Active Profiles: 96,814
New Monthly: 4,000+
Bounce Rate: 1.09% → 0.51%
Spam Complaints: 0.05% → 0.03%

What Actually Worked

‍

1. Migration Strategy

How we kept revenue flowing:

Staged migration approach
Parallel systems running
Data validation checks
No revenue interruption

What Actually Worked

‍

1. Migration Strategy

How we kept revenue flowing:

Staged migration approach
Parallel systems running
Data validation checks
No revenue interruption

2. Technical Excellence

Maintained deliverability
Advanced segmentation
Strong testing framework
Cross-channel integration

3. Revenue Strategy

FRF Revenue: £13,000+
Boxing Day SMS: £2,000+
Segmented Campaigns: £5,475 each
Consistent daily revenue

Testing Program Results

‍

A/B Testing Revealed

Subject Line Impact
Send Time Optimization
Segment Size Sweet Spots
Content Format Winners

Campaign Strategy

‍

Different approaches:

Holiday-specific campaigns
Boxing Day SMS launch
Segmented engagement
Cross-channel synergy

Want a seamless platform migration while growing revenue?

Apply to Work Together

Holy Gels: From £24K to £129K Monthly (While Building a Beauty Empire)

How we scaled a beauty brand's email revenue 5X without sacrificing premium positioning

The Numbers You Care About

Starting Point: £24K monthly
Peak Performance: £129K monthly
Total Generated: £981K+
List Growth: 108K → 282K subscribers
Attribution: 9.5% → 38.7%

Before

$25,347/month

15 months with MAILERPROFIT

After

$130,959/month

Holy Gels: From £24K to £129K Monthly (While Building a Beauty Empire)

How we scaled a beauty brand's email revenue 5X without sacrificing premium positioning

The Quick Stats

Starting Point: £24K monthly
Peak Performance: £129K monthly
Total Generated: £981K+
List Growth: 108K → 282K subscribers
Attribution: 9.5% → 38.7%
Timeline: 15 months

Quarter-by-Quarter Growth

Q4 2023: £147K (£49K avg)
Q1 2024: £146K (£48K avg)
Q2 2024: £282K (£94K avg)
Q3 2024: £211K (£70K avg)
Q4 2024: £203K (£67K avg)

Newsletter Sign Up: £31K peak monthly
Browse Abandonment: £12K peak monthly
Abandoned Cart: £5.4K monthly average

The Beauty Brand Difference

1. Content Strategy

28 campaigns monthly mixing:
Product education
Application tutorials
Customer success stories
Limited-time offers

2. Engagement First

Results:

Open Rates: 47.8%
Click Rates: 0.54%
Conversion Rate: 0.03%

3. List Building

Growth Strategy:

Started: 108K subscribers
Current: 282K subscribers
Monthly Growth: 11.6K new subscribers
Quality > Quantity focus

3. List Building

Growth Strategy:

Started: 108K subscribers
Current: 282K subscribers
Monthly Growth: 11.6K new subscribers
Quality > Quantity focus

What Actually Worked

‍

1. Direct Response + Beauty

How we balanced both:

Educational content that sells
Tutorial emails with strong CTAs
Customer stories with offers
Limited-time promotions that maintain brand value

2. Technical Excellence

Maintained while scaling:

45%+ open rates
Low spam rates (<0.03%)
Strong deliverability
Consistent inbox placement

3. Revenue Strategy

Split Focus:

Flows: 45.4%
Campaigns: 54.6% Result: More predictable revenue

Best Performing Approaches

‍

1. Educational Campaigns

Tutorial emails: £2K+ average
How-to content: High engagement
Application tips: Strong clicks
Customer success stories: Best converters

Want to scale your beauty brand without sacrificing premium positioning?

Apply to Work Together

Herbalean: 20% to 62% Attribution in 8 Months

How we tripled email's contribution to total revenue while scaling to $627K+

The Numbers You Care About

Total Revenue: $627K+
Starting Attribution: 20%
Peak Attribution: 62%
Revenue Split: 55.6% flows, 44.4% campaigns
List Growth: Significant with 4,720+ new subscribers monthly

Before

20% Attribution

8 months with MAILERPROFIT

After

62% Attriobution

Herbalean: 20% to 62% Attribution in 8 Months

How we tripled email's contribution to total revenue while scaling to $627K+

The Quick Stats

Total Revenue: $627K+
Starting Attribution: 20%
Peak Attribution: 62%
Revenue Split: 55.6% flows, 44.4% campaigns
List Growth: Significant with 4,720+ new subscribers monthly
Timeline: 8 months

Quarter-over-Quarter Performance:

Q3 Total: $294,383
Q4 Total: $241,211
Growth Phase: $42K → $120K monthly
Peak Month: $120,956

‍

How We Did It

1. Flow Domination

Performance:

Consistently hit $86K+ monthly
Strong automation backbone
Predictable revenue generation
Built for scale

2. Campaign Innovation

Best Performers:

Flow revenue: Peak of $86,682
Campaign revenue: Grew from $3K to $67K
Consistent improvement in contribution

3. The 50/50 Approach

Strategy:

Mixed plain text and designed emails
Balanced brand and direct response
Result: 45%+ open rates consistently

The Attribution Game

How We Hit 62%

‍

Flow Optimization:

Enhanced entry triggers
Improved content
Split testing program
Continuous optimization

The Attribution Game

How We Hit 62%

‍

Flow Optimization:

Enhanced entry triggers
Improved content
Split testing program
Continuous optimization

Campaign Innovation:

VIP campaigns
Seasonal offers
Product launches
Educational content

Technical Framework:

Advanced segmentation
Strong deliverability
Testing infrastructure
Data-driven decisions

What Actually Worked

‍

1. Direct Response Principles

Tested offers relentlessly
Created campaign-specific landing pages
Built urgency without burning trust
Mixed education with sales

2. Technical Excellence

Maintained 45%+ open rates
Strong A/B testing program
Clear decision frameworks
Improved Klaviyo contribution (20% → 62%)

Want to see your email attribution hit 60%+ like Herbalean?

Apply to Work Together

EMAIL SPY TOOL

Steal the Data Behind 8-Figure Email Wins

Explore our Email Spy Tool—your shortcut to proven retention strategies from top-performing DTC brands.

Skip the guesswork.
Our Email Spy Tool gives you direct access to the real campaigns, automations, and creative patterns driving millions in revenue for leading brands. Analyze what’s working, see how strategy meets execution, and apply it to your own flows with confidence.

Real email campaigns that convert

Subject lines that grab attention

Proven retention strategies explained

Weekly updates with fresh examples No templates. No recycled

Get Access to Spy Tool

TESTIMONIALS

Simple Process. Powerful Results.

Step 1 :

Audit, Analyze, Strategize

We audit your current email program, analyze customer data, and identify revenue opportunities most agencies miss. No cookie-cutter playbooks—just strategy tailored to your brand.

Timeline: Week 1-2

Step 2:

Build the Foundation

We integrate with your tech stack, set up proper attribution tracking, and build the foundation for scalable growth. This is where we fix deliverability issues and eliminate vanity metrics.

Timeline: Week 1-2

Step 3:

Launch. Learn. Refine.

Our team (strategist, copywriter, designer, email tech) launches campaigns, builds flows, and starts aggressive testing. Copy-led strategy meets direct response execution. Timeline: Ongoing

Timeline: Ongoing

Step 4:

Continuous Optimization

We continuously test, analyze, and optimize based on real performance data. What's working gets scaled. What isn't gets improved or replaced. No guessing.

Timeline: Ongoing

Every partnership includes:

Dedicated team  (feels like in-house)

Emergency responsiveness

Weekly performance reports

Strategic advisory for front-end optimization

Work With Us

We only take on brands we can grow—apply
to see if there’s a fit.

SERVICES SNAPSHOT

Everything You Need. Nothing You Don't.

Email Strategy & Execution

Campaign calendar & strategic planning
Flow optimization & automation
Deliverability management & monitoring Segmentation strategy
A/B testing & experimentation

SMS Marketing

SMS strategy & campaign planning Automation & flow setup
Compliance & best practices
Cross-channel coordination with email

Copywriting

Campaign copy (designed & plain text) Flow copy & automation sequences
Subject line & preview text optimization Landing page copy (when needed) Strategic messaging & positioning

Design & Creative

Email design systems
Campaign templates (brand-aligned)
Plain text + designed hybrid approach Mobile-optimized layouts
Creative testing & iteration

When you work with MailerProfit, you get:

Senior Strategist

— Plans campaigns, analyzes data, identifies opportunities,

Copywriter

— Writes copy that educates, entertains, and converts,

Designer

— Creates brand-aligned visuals that perform,

Email Tech

— Handles deliverability, segmentation, and technical optimization. All managed by us. All for less than hiring one senior marketer.

See If We're a Fit

MAILERPROFIT VS. OTHERS

Why MailerProfit vs. Every Other Email Agency

MailerProfit

Copy-Led Custom Strategy

Every campaign written specifically for your brand and audience

Always Available

Emergency changes same-day. We treat your account like our own..

Aggressive Testing

We stay aggressive even during recovery.

Real Performance Metrics

Fix overattribution. Focus on actual revenue impact.

Full Team, Flat Fee

Entire retention department for less than one senior hire.

Selective Partnership

Only 8+ figure brands comfortable with aggressive testing.

Others

Generic Templates & Playbooks

Copy-paste strategies that ignore your brand

Slow to Respond

Account #47. Wait days for changes.

Play It Safe

Pause testing during deliverability issues

Vanity Metrics

Optimize for open rates, not real revenue.

Hire Multiple People

$180K+ in salaries for strategist, copywriter, designer, tech.

Anyone With a Budget

Work with any client regardless of fit.

Not Every Brand Is a Fit. And That's By Design.

We only work with 8+ figure DTC brands who:

Value results over process visibility

Trust aggressive testing to drive performance

Want a partner that feels like in-house,

If that's you, we should talk

Work With Us

TESTIMONIALS

What Our Clients Say

Austin Dean
Founder:  of Pup Labs

"If you're looking for an agency that really cares and delivers great results, they're the one. Mailer Profit has been fantastic to work with. They quickly became part of our team and paid close attention to every detail. Our email-driven revenue > jumped by 50% since we started with them. If you're looking for an agency that really cares and delivers great results, they're the one."

Wouter Akika
Founder: of My Derma Dream

“Mailer Profit is the only Agency I have ever Enjoyed working with Mailer profit is the only agency I have ever enjoyed working with & I recommend them a lot of fellow executives who are also skeptical about working with agencies for revenue driving activities. Our email marketing is consistently above 25% of our DTC revenue. They work fast, have a team of smart & motivated individuals, which I respect."

Hassan
Founder: of Holy Gels

"The team's professionalism and responsiveness have been remarkable. They consistently provide insightful analytics and are always ready to optimize and adjust strategies to ensure the best outcomes. Their creative approach, coupled with data-driven decisions, has significantly boosted our email marketing ROI."

CO Founder:
Cupids Fragances

“Our email marketing has improved dramatically since we started with Mailer Profit Our email marketing has improved dramatically since we started with Mailer Profit. We went from 3% to 12% Klaviyo attribution, and last month we generated nearly $200k from campaigns—something we never thought possible before. Their team is fantastic to work with and always available."

QUALIFICATION

Who We Partner With (And Who We Don't)

You're a Great Fit If...

Proven Product & Steady Sales

You’ve moved past early validation and are ready to scale what’s already working.

Growing Email List (10K–1M+)

You have customers—but your retention program hasn’t caught up to your growth.

Ready to Invest in Retention

You view email, SMS, and loyalty as core revenue channels—not afterthoughts.

Open to Data-Driven Testing

You value creative testing, fast iteration, and learning what actually moves the needle.

Prefer Hands-Off Execution

You want experts to own retention while you focus on the bigger picture.

We're Not Right If...

You Want to Be Hands-On Daily

If you need to approve every subject line, we’re not your team.

You’re Risk-Averse with Testing

Testing is how we find what scales. No testing = no growth.

You Need Constant Process Updates

We optimize relentlessly, but we don’t micromanage or over-report.

You’re Still Finding Product-Market Fit

Our systems are built for brands that are already scaling.

You Want “Safe” Email Marketing

“Safe” emails blend in. We build emails that sell.

Sound Like You?

Work With Us

FAQ

Questions We Get Asked

How much do you charge?

We use a flat-fee pricing for transparency and simplicity. Your exact rate depends on list size, send volume, and scope—but our goal is always the same: cost less than hiring one senior retention marketer in-house, while providing the value of a full-stack retention team. You’ll get clear pricing during your discovery call.

What's the minimum commitment?

We typically work with brands on a minimum 3-month engagement. Email marketing is a long game—it takes time to fix deliverability, build proper flows, and see compounding results.

How quickly can we start?

Once we sign, we start. Most clients begin onboarding the same day—because when you’re ready, we move fast. Strategy sessions, access requests, and setup begin immediately so you see momentum from day one.

What platforms do you work with?

We’re platform-agnostic but most experienced with Klaviyo, Omnisend, and Postscript for SMS. If you’re using something else, we’ll make it work—or recommend a smarter migration if it’s limiting your growth.

How do you measure success?

We focus on what actually drives revenue: deliverability, engagement, accurate attribution, and lifetime value. No vanity metrics. No inflated dashboards.

What makes you different from other email marketing agencies?

We’re not an agency. We’re your retention department. You get copy-led strategy, full execution, and rapid iteration—without layers, hand-offs, or slow approvals. We move fast, test hard, and treat your brand like it’s our own.

Do you offer audits or strategy calls before committing?

Yes. We offer a free retention audit where we review your current setup, identify missed opportunities, and show you exactly what we’d do differently—no fluff, no pressure.

Didn't find your answer?

Ready to Build Your Retention Department?

For DTC brands ready to scale email revenue without hurting their reputation—or burning out their audience.

Join Waitlist

Get Email Spy Tool First

Not ready to apply? Start with our Email Spy Tool—see what's working for 8-figure brands.

Your entire retention department—for less than one senior hire.

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Contact

hop@mailerprofit.com

Your Entire

Retention

Department

One Flat Fee

Tired of Email Agencies That Underdeliver & Overpromise?...

Overattribution & Vanity Metrics

Poor Deliverability

Agencies That Go MIA

Stagnant Revenue

...You Need a Retention Team That’s Always Available— And Always Optimizing

Aggressive testing even during deliverability recovery

Real metrics that reflect true performance — not inflated attribution

Always available for emergency changes (not account #47)

Copy-led strategy that educates, entertains, and converts

Flat-fee pricing with commissions costing less than hiring one senior marketer

We treat your account like we have a personal stake in it — because your success is our success

Aggressive testing even during deliverability recovery

Real metrics that reflect true performance — not inflated attribution

Always available for emergency changes (not account #47)

Copy-led strategy that educates, entertains, and converts

Flat-fee pricing with commissions costing less than hiring one senior marketer

We treat your account like we have a personal stake in it — because your success is our success

Why 8, 9, and even 10 Figure Brands Choose MailerProfit

Copy-Led Strategy (Not Tech-First)

Feels Like In-House (But Better)

Aggressive Testing (Even During Recovery)

Real Metrics, Not Vanity Numbers

Entire Retention Department. One Flat Fee.

Results That Matter

80M+

DOLLARS

25+

YEARS

Partners with established DTC brands to elevate retention, drive meaningful revenue, and grow with speed and precision

BRANDS

WE PARTNER WITH

0

DAYS

Real Brands. Real Results.

Goda

Goda

Chelsea Labs

Goda

Goda

Chelsea Labs

Goda

Goda

Chelsea Labs

Real Brands. Real Results.

How We Generated $14.4M Using "Insane" Email Marketing Strategies

The Numbers You Care About

Before

$80,557/month

After

$1,232,842/month

How We Generated $14.4M Using "Insane" Email Marketing Strategies

The Numbers You Care About

How We Broke Every "Rule" in Email Marketing

1. Aggressive Email Frequency

2. The 50/50 Strategy

3. Campaign-Specific Landing Pages

4. Surgical Segmentation

The Revenue Explosion

Watch how the numbers scaled:

The Revenue Explosion

Watch how the numbers scaled:

Best Performing Campaigns

Flow Revenue (The Real Money Maker)

What Made This Work

1. Direct Response Principles

2. Technical Excellence

Ready to turn your email list into a real revenue channel?

From £220K to £1.59M Monthly in 18 Months

The Quick Stats

‍

Before

£220,717/month

After

£1,059,940/month

From £220K to £1.59M Monthly in 18 Months

Tired of Email Agencies
That Underdeliver & Overpromise?...

...You Need a Retention Team That’s Always Available— And Always Optimizing

Flat-fee pricing with commissions
costing less than hiring one senior marketer

Flat-fee pricing with commissions
costing less than hiring one senior marketer

Why 8, 9, and even 10 Figure Brands
Choose MailerProfit